Because people can pick one electric provider over another provider they vie for the business of the retail consumber and strive to keep rates low. This pressure to keep electricity rates lower is passed down to the electric suppliers. Despite the fact that deregulation has been here for a number of years many Snyder small businesses still do not understand precisely how the market works. There are many main reasons why people don’t make use of their choice of replacing carriers.
Not all areas of Texas are deregulated. Electric cooperatives and city-owned utilities may choose if their customers could have a choice of providers. Also, customers of Southwestern Public Service Company, El Paso Electric Company, and AEP SWEPCO are unable to choose their own electric providers.
Retail Electric Providers (REPs) supply electricity to you. It is their name on the electric bill and they take care of customer service. Retail Electric Providers compete with others to win your business. They make an effort to differentiate themselves by providing several rates and pricing options, by forming incentive programs and offering superior customer service.
